by Sonya Bradley | Blog
Las Guardianas del Conchalito
It was 2010 and El Manglito had a reputation as one of the most dangerous neighborhoods in La Paz. Outsiders perceived it as a place where trouble thrived. Taxis often refused to enter. “When we decided to set up our office there, I really thought it was a crazy idea” recalls Liliana Gutierrez, the former program director for Noroeste Sustentable (NOS) in Baja California Sur. “NOS director Alejandro Robles stood in the middle of this maligned place and talked about building a sustainability demonstration center so that people could really see what sustainability could look like in La Paz. Sam Walton wanted to have organic gardens and fisheries restoration projects. He wanted to bring in experts from all over the world to meet the fishermen. Really smart people shared this vision with them, and all I could think is that all these people are completely crazy.” As it turns out, she was right. Continues Liliana, “They were crazy. They were crazy in the most needed way that we need crazy people in the world because from that moment began an amazing story.” And everything they envisioned has come to pass. But that was only once the women got involved.
“Our first communication from the fishermen in El Manglito was a rock through the window of our offices” recalls Liliana. Like the rest of their neighborhood, the fishermen of El Manglito had a particularly bad reputation and were infamous for illegally poaching fish in the protected waters around Isla Espiritu Santo. NOS was part of an Espiritu Santo surveillance alliance that had been literally chasing them in boats in an attempt to restrict their nocturnal thievery, so the rock was not a total surprise. “It was a time of high polarization” notes Liliana with a nod to understatement. “Conservation NGOs like NOS had very strong ideas against the fishermen and the fishermen against the NGOs.”
NOS adapted its thinking. They started reaching out to the fishermen through their children by supporting local soccer teams and eventually the fishermen agreed to meet with them. “When we first went into El Manglito we thought we knew everything about fisheries conservation and all we had to do was convince the fishermen” recalls Liliana. “But we soon realized our approach was not working so we started talking in a very different way. And by that I mean we, NOS, stopped talking. We started listening. And it was beautiful how the whole idea of restoration emerged from them.”
Many of the fishing families of El Manglito are descended from the Yaqui Indians who left Sonora at the turn of the last century to escape government persecution. The Yaquis are renowned freedivers and used these skills in La Paz to fish for the huge scallops called callo de hacha in the Ensenada de La Paz, a lagoon inside the Bay of La Paz whose shores reach El Manglito. But by 2008 their lagoon was dead and their callo de hachas with it. Raw sewage from the city was being pumped in, and tons of the city’s garbage was being picked up by hurricanes and dumped there. The fishermen therefore started going to the rich waters around Isla Espiritu Santo to fish. But in 2010 the Espiritu Santo Archipelago was declared a marine national park, and the fishermen of El Manglito were transformed overnight from legal actors into illegal poachers. They had not been consulted on the process.
But they were resilient. “The fishermen knew it was possible to bring the callo de hacha back, to restore their original fishing area” says Liliana. “We didn’t know it, but they did.” The fishermen knew where the richest points in the bay were for the scallops and knew what needed to be done. “We had assumed that they were evil fishermen and that we were going to save them. Turns out, they knew exactly how to save themselves.” Thus started the callo de hacha restoration project that took seven years and attracted people from all around the world – biologists, conservationists, impact investors. “Everything was happening as Alejandro and that team had dreamed. It was beautiful.”
But only once the women showed up. NOS, with the support of key funders, had made the controversial decision to pay the fishermen during the restoration period while fishing was suspended. Some of their wives were not impressed with the results. Martha Garcia, speaking for herself and her friend Araceli Méndez says, “As soon as our husbands started receiving payment for not fishing during the restoration, our dream of transforming El Manglito into a beautiful, healthy community became just a job for them. They lost the dream.” Araceli didn’t think their husbands were performing particularly well at the job either. El Manglito had instituted a surveillance system at the Conchalito scallop banks to keep the poachers out, and the men were approaching the banks by boat. Notes Araceli, “It gets really shallow there so the boats would get stuck in the mud and the men would just end up having shouting matches with the poachers who would always get away with the scallops overland.” Their friend Graciela Olachea designed a new approach. “We could tell where the poachers were accessing the banks by land” continues Araceli, “So me, Graciela, Martha, and several other women started patrolling the land around the banks and scaring off the poachers that way.” The women achieved in 3 months what the men had failed to achieve in 3 years. The poachers were gone. Liliana sighs ruefully, “We should have started with the women.”
“In 2016 we joined OPRE, the fishing cooperative NOS helped the men create, and in 2018 we named ourselves Las Guardianas del Conchalito,” recalls Martha. “We wanted to do this our own way, for what we believe in. El Manglito had a bad reputation to the outside, but inside we were a strong, vibrant community. We wanted to build on that.” They were so dedicated that even though NOS had funding to pay only 5 women, 14 joined Las Guardianas and shared the pay. They have been sharing triumphs and trials in a similar fashion ever since.
Las Guardianas take turns telling some of their story. “The mangrove area at Conchalito where we ran off the poachers was a disastrous eyesore that served as a drive-through hotel, a drug dealers’ office, and a neighborhood dump” notes Daniela Bareño. “We reclaimed that land for the neighborhood.” Her colleague Claudia Reyes continued. “The first thing we did was push huge stones across the entryway to stop vehicles from entering, then we organized massive trash cleanups in which we got all segments of the neighborhood engaged. We were taking out 3 tons of trash at a time.” Daniela continued, “While we were cleaning the area, a woman came running in who was being pursued by some scary men. Araceli, Marta and I chased those men away. That incident made us realize that women come here because they know that we are women creating a safe space for women.” El Conchalito is now a beautiful public space for the people of La Paz where people come to walk their dogs, go bird watching, and enjoy the mangroves. Rosa Hale, who tracks usage of the area is particularly proud of one statistic, “The number of women using the space has increased by 70% since we started.”
Liliana nominated Las Guardianas for a National Geographic grant. They won and received training in birdwatching to further their dream of guiding people on birding trips through the mangroves. Inspired, Araceli pondered why the women never dove, only the men. They all sent letters to the Women Divers Hall of Fame in the US which awarded a scholarship to each Guardiana who wanted to learn to dive. The photo of Araceli, Martha and Claudia diving with the National Geographic flag is now the stuff of legend.
And this is how Las Guardianas get things done. They support each other to pursue their own passions, and they inform the NGOs about what support is most beneficial to them. While there’s scarcely a high school diploma amongst them, Araceli is now the “biologist” and is the first woman oyster farmer in La Paz; Daniela is the “engineer” who is working on restoring the Conchalito mangroves in conjunction with WildCoast; Claudia is the “Professor” who teaches people about El Conchalito and takes courses on sustainable business initiatives; Rosa is the “Secretary” who generates use statistics for the estuary; and Martha is the “lawyer” who negotiates deals and recently got Las Guardianas incorporated as their own legal entity. More importantly, she negotiated the permit for the group to restore the Conchalito mangroves, the first time such a permit has ever been issued in La Paz.
“This is the paradigm shift that we are seeing in Baja California Sur now” says McKenzie Campbell, the International Community Fund’s Director of Programs. “Local groups like Las Guardianas have clear hopes, goals and solutions for the future of their communities and ecosystems they steward. They know what they need, and our job as a foundation is to support them in their visions and help provide the tools for their success.”
Liliana is now the director of the Mexican Initiative for Seas and Coasts* and continues her work with Las Guardianas. “Las Guardianas take full advantage of the courses offered by local NGOs, and I gave one on Systemic Thinking. But they really didn’t need it” she recalls. “Las Guardianas are systemic by nature. They embrace the idea that their children, the mangroves, the scallops, the ocean, conservation are all one single issue that can’t be separated.” Liliana, once so skeptical of El Manglito, learned what the women always knew: El Manglito is a strong and dynamic community. It just needs tough, loving guardians to continuously defend, protect and transform it. Las Guardianas.
*TRANSLATOR: Iniciativa por los Mares y las Costas de Mexico
by Sonya Bradley | Active Adventures, Adventure, Arts & Culture, Blog, Conservation, Culture, Education, Food, Geology, History, Our Properties, Places, Plants, Ranchero Culture, Relax, Sports, Whales, Wildlife, Wildlife Encounters
As a traveler, you have the unique opportunity to enjoy unforgettable experiences while making a positive impact on the world. Sometimes the question is just, “how?”
That’s where Tourism Cares’ Meaningful Travel Map comes in!
We are thrilled to have partnered with Tourism Cares to be among the incredible organizations included on the map. This dynamic tool includes more than 350 vetted, sustainable travel organizations from around the globe — highlighting tours, activities, and businesses that offer a unique, authentic experience while prioritizing environmental stewardship, cultural preservation, and community benefit.
The following are just a few reasons to consider the map before making travel plans:
Enriching Travel Experiences: The Map provides a list of authentic, immersive experiences that go beyond traditional tourism offerings, which allows you to connect deeply with the places you visit and increase overall enjoyment.
Future of Travel: Sustainable tourism is more than a trend — it’s the future of travel. Today, travelers are increasingly seeking meaningful options that align with their values.
Protecting the Industry’s Future: Help make a difference by supporting businesses that protect natural resources, honor local cultures, and give back to communities — our destinations need AND deserve it.
Check Out The Map!
by Sonya Bradley | Blog
Notes for translator:
Bighorn sheep = Borrego Cimarrón
Field Technician = Tecnico
Ecologist = Ecológo
“It was so hot and the terrain was so steep and challenging” recalls La Paz-based bighorn sheep hunting translator Angel Antonio Marquez. “We had to stick to the shadows so the sheep couldn’t see us, making the walking even more difficult. When we were 850 yards from the ram the hunter decided to take the shot. We all thought he was crazy since it was so far and we were not at all surprised when he missed. The bullet went right between that sheep’s legs.” Angel continued, “Now this would have scared away most animals, but there was a female sheep nearby and this male was trying to be macho for her so he just stood there. The hunter got him on the second shot. 850 yards. It is the record for the farthest shot in this area.”
According to CONABIO, Mexico’s National Commission for the Knowledge and Use of Biodiversity, in 1800 over 1 million bighorn sheep (Ovis canadensis) roamed across the western parts of the US, Canada and northern Mexico. But the introduction of livestock and uncontrolled hunting led to a major decline, and by 1950 there were fewer than 25,000 individual sheep left. The population in northeast Mexico was extirpated and the remaining population in the northwest around Sonora and the Baja peninsula was small and fragmented. It might seem counterintuitive, but hunting is now the main activity, regulated by the Mexican government, helping to stabilize the bighorn sheep population and preserve their habitat.
“This program is an amazing idea” states Biól. Gabriela López Segurajáuregui, the Mexican CITES Scientific Authority Coordinator. “Mexico is a megadiverse country with over 10% of all species in the world. Our conservation challenge is to incentivize people to care for their resources so that they can make a living from them in an ongoing, sustainable way. Bighorn sheep trophy hunting is a major conservation success story in Mexico.”
Gabriela’s colleague M. en C. Luis Guillermo Muñoz Lacy, Chief of the National CITES implementation on Fauna Department, elaborates. “Mexico allows trophy hunting across many species, but bighorn sheep is the most valuable species for hunting in the country, meaning that hunters are willing to pay the most for those permits. The money generated by this program has a tremendously positive economic impact on local communities as well as a tremendously positive conservation impact on the sheep themselves and the lands they roam.” How much money are we talking about? Guillermo explains, “Each bighorn sheep permit in Baja California Sur (BCS) can be sold for USD 50,000 to 90,000. Sonora holds the record at USD 250,000 for one permit. BCS exports about 18 trophies per year.” In other words, it’s a game changer for the rural communities who manage the land and the hunts.
Here’s how it works. In the 1995-1997 timeframe the Mexican government created Conservation Wildlife Management Units (UMAs) to regulate wildlife harvest and non-harvest activities in Mexico, including habitat and species restoration, protection, research and environmental education. In the case of bighorn sheep, UMAs cover most of its habitat. 10 of the UMAs are in BCS and are managed by ejidos, or local communal farmers, and the remainder are across the Sea of Cortez in Sonora, Chihuahua, Coahuila and Nuevo Leon. Bighorn sheep trophy hunting is carried out within the UMA system in the states of BCS and Sonora. Baja California, the state that occupies the northern half of the Baja peninsula, does not allow hunting.
In 1975 twenty bighorn sheep were reintroduced to Tiburon Island in the Sea of Cortez off the coast of Sonora, and by 2012 that number had grown to 650. Many of those were transplanted to Sonora for repopulation and captive breeding programs and by 2019, the last year for which Sonora published its data, the continental population of bighorn sheep had recovered to 3,829 wild individuals and 4,500 in captivity. By contrast, BCS has only had a couple of reintroduction or reinforcement events and the last aerial survey conducted by SEMARNAT in 2022 estimated about 1,100 individuals in BCS.
The UMAs of BCS pay for a team of technicians to regularly monitor the bighorn sheep population on land, participate in the hunts, and accompany the aerial surveys that are conducted every three years. The technicians are extremely clear in their minds about the value of the trophy program. “If it were not for the economic power of the trophy permits, the Bighorn sheep population would almost certainly have been decimated by now and the ejidos would have sold off most of the land” observes Ing. Antia Duarte Camacho, Field Technician of de Ejido San Jose de la Noria and Ejido Lic. Alfredo V. Bonfil. “The bighorn sheep habitat is all along the Sea of Cortez, making that land extremely valuable.” Her colleague Ecologist Miguel Angel Aguilar Juárez, Field Technician of Ejidos Ley Federal de Aguas 1, 2 and 3 adds, “By 2014 the ejidos, many of which had been impoverished, were really starting to understand the huge, sustained, economic lift flowing from the trophy program. They developed a deep appreciation for the value of the land that they own and the sheep that inhabit it. That is when they all really started working together to make the program work as a whole in BCS. Bighorn sheep move seasonally across a vast territory so corridors are important. Income from bighorn sheep hunting started motivating the ejidos to work together to maintain these huge areas with no other human activities, including the raising of livestock.” CONABIO points to the resulting large-scale habitat conservation and improved connectivity as a major achievement of the trophy hunting program.
Bighorn sheep are extremely desirable among trophy hunters and are part of the sheep Grand Slam. Which leads to the question: how many sheep can you hunt without hurting the species? This is one of the critical questions that Gabriela López of the Mexican CITES Scientific Authority (CONABIO) and her team focus on. The UMAs organize to finance an aerial census of the bighorn sheep habitat every three years in the September-December timeframe. The survey is done in coordination with SEMARNAT, CONABIO and key experts. It is this survey that serves as the basis for issuing the harvest rate. Gabriela explains further, “We estimate that the aerial survey team makes visual contact with roughly 30% of the total population. As a precautionary measure we determine the number of trophy hunts that will be allowed based solely on the number of individual sheep actually observed, not the extrapolated number.” Only males that are 6 years or older can be hunted – an estimation made by the size of the horns – and the number to be hunted cannot exceed 10-20% of the observed population in each region. (The hunting guides note that hunters are not tempted by younger rams as they are going for the largest horns possible and those are, by definition, found on the oldest males. Males can live 9-12 years in the wild.) Based on the aerial survey of 2019, 18 trophy (harvest) permits were issued per year to the UMAS of BCS by SEMARNAT based on the technical and scientific advice of CONABIO. That number increased to 19 trophy permits per year based on the 2022 aerial survey. The next aerial survey will be conducted in December of 2025.
Once SEMARNAT issues the number of CITES permits to export trophies (CITES is the Convention on International Trade in Endangered Species of Wild Fauna and Flora) the UMAs work with brokers based in the United States to auction off the permits in places like Las Vegas and Reno. The brokers retain 15% of the permit fee and the remainder goes to the UMA and its ejido. The UMAs would like to see the auctions moved to BCS.
The horns and skin of the bighorn sheep shot by the hunter at 850 yards are still in the office of the technical team in La Paz. Issuance of the CITES permit for the trophy to be transported across international borders to the US-based hunter could take 3-4 months (SEMARNAT must also be consulted). CITES is a legally binding agreement between governments that works to ensure that international trade in specimens of wild animals or plants does not threaten the survival of the species. Only Mexico’s bighorn sheep population is listed on CITES Appendix II which covers species that are not necessarily threatened by international trade but that are deemed worthy of a close eye so that they do not slip into the highest category of endangerment, Appendix I. When weighing the permit to send this hunter his trophy they will carefully review, among other things, the report of the UMA technician who accompanied the hunt and took detailed notes on the geographical coordinates of where the sheep was hunted, estimated age, days taken to carry out the hunt and so forth. The technician also took biological samples for disease analysis.
Gabriela, Guillermo and the technical team for the UMAs all note that trophy hunting is extremely controversial in Mexico. Even some of the very officials whose offices support trophy hunting personally speak out against it. The IUCN, the International Union for the Conservation of Nature, has long supported sustainable, properly managed trophy hunting in conservation when it provides incentives for people to conserve the trophy species and their habitats. Sacrificing a few for the many is a concept that will never unify humanity, but by the IUCN’s measure – and that of CONABIO, CITES and the UMAs – the bighorn sheep trophy program has been a success in BCS, for the species, its habitat, and for the local communities.
How the permit funds are used:
Del pago que se hace a las UMAS por la venta de los permiso para la caza de borrego cimarron el 70% es entregado a las ejidatarios dueños de las las tierras donde se encuentra la UMA y 30% es dedicado a la conservación, donde se realizan las siguentes actividades:
Actividades de conservación implementadas
Colocación de letreros, puertas de acceso
Placement of signs, gates
Censo aéreo
Aerial Census
Plan de Acción para la Conservación y manejo de las Sierras Borregueras de B.C.S.
(Con apoyo de SEMARNAT)
Limpieza y rehabilitación de aguajes
Cleaning and rehabilitation of Aguajes
Monitoreo y Vigilancia
Monitoring and surveillance
Capacitación
Training courses
Delimitación de las áreas de distribución e identificación de corredores biológicos
Delimitation of the areas of distribution and identification of biological corridors
Identificación de la problemática con la fauna feral
Identification of the problem with feral fauna
Entrega de reportes anuales a SEMARNAT
Activity Report
Construcción de corrales para el manejo de fauna feral
Construction of corrals for feral wildlife management
Programa de manejo de fauna feral
Program implementation of feral animal management
Mejoramiento de hábitat
Improvement of habitat
Diversificación de actividades: ecoturismo, cabañas, aprovechamiento cinegético de otras especies
Diversification of activities: ecotourism, cabins, hunting of other species
by Sonya Bradley | Active Adventures, Adventure, Arts & Culture, Blog, Conservation, Culture, Education, Food, Geology, History, Our Properties, Places, Plants, Ranchero Culture, Relax, Sports, Whales, Wildlife, Wildlife Encounters
WOW! We are so thrilled with the recent feedback we’ve had from guests and we’re excited to share some of it here. Read on to see what folks are saying or check out our instagram page! Spoiler Alert: Our guides, chefs and support staff are at the heart of everything we do and we couldn’t be more proud of our entire Todos Santos Eco Adventures family! Click here to read more about us.
“We have been all over the world with all kinds of companies, and this one is and always will be
one of our most favorite and cherished trips! We had the most amazing and unforgettable time
at Camp Cecil. What a fantastic operation and experience! Paulina was an exceptional guide, all
of the staff were so kind, friendly, helpful, accommodating, and fun to be around. The food was
unbelievably fantastic (we couldn’t believe how creative and delicious every single thing we ate
was and what the staff were able to come up with in a remote camp). The tents were fantastic,
the bathrooms were super nice, and of course the experiences we had were the absolute best.
Literally everything was perfect and I was so impressed with every single step of the
experience.” Maria B. Nov 2023
“Our guide Octavio was superb in every aspect! He is easily one of the top 5 guides we’ve ever
had anywhere in the world.” Erin M. March 2024
“I want to share with you that you really do have the best guides working with you at TOSEA.
Our excursions and activities were wonderful, and I really have to give an extra special thank
you to Guide Hugo and boat Captain Omar. What an incredible duo. They work so seamlessly
together. Omar is wonderfully passionate and dedicated to providing an incredible experience
on his panga and Hugo is quite possibly one of the best guides I have ever had anywhere in the
world. We just don’t quite have the words for how special they made the visit to the
island.” Kelly C., Jan 2024
“Thank you and your team again for a brilliant and enriching experience. Axel & Bernardo were
exceptional guides in their consummate professionalism, passion for the natural world and
unruffled patience.” Mia C. March 2024
“Our guide, Axel, was simply the best! So knowledgeable about everything in the sea, on land,
and in the air. And his kind, fun, and friendly demeanor made our days. Probably our favorite
part was the 3 nights at Camp Cecil on Isla Espíritu Santo. The snorkeling, kayaking, turtles,
manta rays, sea lions, bioluminescence, hikes…really everything about it was fantastic. We
were especially impressed with the delicious meals that Ricardo and team prepared on a 4-
burner stove in a tent!” Penny F. Jan 2024
“Don’t know how they do it, but every meal exceeded my expectations! They even cooked a
special meal for me since I don’t like fish, which I really appreciated!” Diana W. Feb 2024
“Our guide, Manuel, was superb. We have taken many guided trip and he ranks at the top:
knowledgeable, lively, kind, funny, flexible and able to “read” a group.” Josh O., Dec 2023.
“Martin, our chef at the Sierra Camp, was amazing and that was some of the best food we have
had anywhere.” Bev W., Feb 2024
“Hugo is smart, mellow, accommodating, knowledgeable, energetic, enthusiastic, spiritual and
caring. His knowledge of the history, culture, plants, animals and other aspects of the peninsula
is tremendous. He has a perfect demeanor for handling a group.” Jack S. Jan 2024
“Axel is a fantastic guide. 10/10. Gracious, accommodating, friendly and knowledgeable. I’ll
request him again if I go on this trip again.” John J. Jan 2024
“The guides were amazing. The food was amazing. I can’t really choose my favorite activity –
snorkeling with whale sharks, snorkeling with sea lions, the cooking class. It was all a lot of fun.”
Shelley J. Feb 2024
“I have traveled for many years and I think this trip connected all the activities in a unique way.
The trip was truly outstanding on every level. Sebastian was a fantastic guide, both very
knowledgeable and tuned in to our needs.” Jeff C., Feb 2024
“Our guide Sergio N. did an amazing job with our family of 8, orchestrating everyone’s interests
and activity level at all times, from the young teens up to an 80-year-old. His knowledge of the
land and sea, and his sharing of so many little secrets opened up the island to us and made it so
special. My heart wants to return back sometime soon.” Mark S. Dec 2023
“The food at Camp Cecil de la Isla was some of the best I have ever eaten-SUPER FANTASTIC!
HIGH compliments to Chef Ricardo and full respect for what he was able to do and provide in
such a tiny kitchen space! The menu was creative and fun and the presentation of the food was
FABULOUS. So many small details and I appreciated every little thought and action put toward
the food, camp, and our guides/crew. Our overall experiences will be forever in our hearts,
minds, and souls.” Tanya T. Dec 2023
“Our guides, especially Andrea, were excellent and I have only the highest praise for them.
Andrea was knowledgeable, clear and patient. I also want to say that our boat captains were
the unsung heroes of our trip. We always felt safe and they certainly know how to approach
wildlife safely. Kudos to them all and five stars all around.” Bev W., Feb 2024
“Absolutely incredible experience! Amazing guides, excellent activities, incredibly well-
organized, and fun. From booking the trip until we said ‘hasta luego’ to our wonderful guide,
we had a ball, ate well and learned a lot about the Baja peninsula. Can I give more than 5
stars??” Dianne Z, Jan 2024
by Sonya Bradley | All Media, Media
Where to stay around Baja California Sur
In Todos Santos: Los Colibris Casitas
Led by a husband-and-wife team pioneering sustainability efforts in Baja California Sur, the carbon-neutral Los Colibris Casitas is a haven for nature lovers and one of the most charming places to stay in Todos Santos. The privileged hilltop location has casitas in lush gardens, with excellent views of the Pacific and a neighboring palm grove. Rates start around $135 per night.
What to do in Baja California Sur
Go whale or bird watching
One of the most magical features of Baja California Sur in Mexico is its rich biodiversity, both on land and in the water.
Between January and March, you can watch giant gray whales in the Pacific Ocean as they migrate south along the western coast of the Baja Peninsula. Trips leave from Todos Santos (about 45 minutes from Cabo) or La Paz, in which case your tour company will drive you across the peninsula.
Year-round, you can go bird-watching to meet frigate birds, roadrunners, kingfishers, hummingbirds, and more. It’s a good way to learn what names to put to the melodic beauties likely to serenade you in the mornings and lull you to sleep each evening.
Both these adventures are available through Todos Santos Eco Adventures, which operates trips leaving from Todos Santos. It’s a carbon-neutral tour company pioneering sustainable tourism in the region.
Booking through companies that think about their environmental impact, practice Leave No Trace principles, and use guides certified by NOLS is one of the best ways to protect the natural beauty of Baja California Sur, Mexico, and preserve it for the future.
Read the full article for inspiration here!