Reclaiming the Soil: Regenerative Farming in Baja California Sur
50-year old Felipe Fisher is a successful Baja California Sur farmer who still works the 1.5 hectare-ranch in San Jose Viejo that his great grandparents established in 1901. He started working with his father on the ranch when he was 15 and they, together with the 132 farmers that comprise Productores Organicos del Cabo cooperative, have built a successful business exporting organic basil and cherry tomatoes to places as far-flung as Singapore, Japan, the United States and United Arab Emirates. “But it’s not just the organic farmers who are exporting,” explains Felipe about a startling Baja reality, “Most of the fruit and vegetables that you buy in Costco, WalMart and the large grocery chains in Baja Sur actually come from Sinaloa or other parts of Mexico.”
This head-spinning fact caught the attention of Alianza Para la Seguridad Alimentaria (ASA) when it conducted an assessment of agriculture and the local food system during the pandemic. Conducted in collaboration with the International Community Foundation, the survey confirmed what Felipe and the rest of the Baja Sur farming community long knew to be true: almost all of the fruit and vegetables grown in Baja California Sur are exported, and almost all the produce we buy locally in Baja Sur is imported from Guadalajara, Tijuana and Sinaloa.
“Why is the global food system the way it is?” queries Kelsey Bearden, ASA’s Coordinator for Agroecology and Local Economy. “At one point it made economic sense to grow things here and ship them elsewhere, but the pandemic demonstrated in harsh terms that these distribution and supply chains are not as stable as was once thought. In fact, our assessment showed that Baja is extremely vulnerable from a food security perspective. We find ourselves with a rapidly growing population right when our food supply system is being vastly disrupted.”
Kelsey and her team are making haste slowly to diffuse this ticking timebomb. Their goal is to facilitate changes in the way farming has been done in Baja Sur since the 1950s, to realign a system that is reliant not only on exports, but also on imported chemicals for soil productivity. To foster change, they are building a network of support for farmers who are interested both in selling locally and improving the health of their soil to obviate the need for agrochemicals. A pilot project was conducted in La Paz municipality in 2021-2022 which revealed that not only is there a lot of interest from the farmers, but also from those whom they serve including food distributors and chefs. They are encouraged, but there are challenges.
“Baja land is as bad as it gets anywhere” observes Jan Federico William Loeffler Bird, a Mexican-American regenerative farming expert who was born and raised on the Baja peninsula, and is part of ASA’s support network for local farmers seeking change. “So much of the land here has been stripped of all nutrients by full-on chemical, industrial, monoculture farming. Our local soil needs to be rebuilt, regenerated to regain fertility. Soil fertility is the critical foundation of everything: water, biodiversity, community health and well-being.”
Jan recently completed a two-year regenerative farming pilot project on 4,000 square meters of land in Pescadero. One measure of soil fertility is the percentage of organic matter that it contains, and most of the world’s productive agricultural soils have between 3% and 6% organic matter. When the level is below 3% it is much more difficult to have good yields without using fertilizers and pesticides. Farming regeneratively for just two years between February 2020 and July 2022, Jan and his team were able to double the organic matter in the soil from 0.74% to 1.48%, a dramatic improvement. And since 50% of soil organic matter is organic carbon, it turns out that by improving the soil quality Jan’s project also sequestered 18.33 metric tons of CO2, “which is the emissions equivalent of burning 2,062 gallons of gasoline” he notes.
Community health is a key goal in regenerative farming. Dr. Andrei Aguilar is a pathologist who sees a lot of cancer among community members in Baja Sur, much of which he believes is closely tied to the widespread use of agrochemicals throughout Mexico. He wants to stop that cycle in Baja. “Here in Baja we really need to be a part of producing what we are eating” says Andrei. Andrei always loved the ranch owned and operated by his grandfather, then father, and now owns 10 hectares of it near the airport of La Paz. He and his wife Gabriela Huerta have fully embraced the regenerative farming techniques taught by Jan and other members of the ASA network. Says Gabriela, “It is amazing that we cannot find good quality, chemical-free produce in a place like La Paz. Our vision for our family and friends is a wholly self-sufficient ranch where we can grow our own food.”
Revitalizing soil comes down to mimicking nature’s processes. “When left to its own devices, nature always covers soil with living plants to generate soil health” says Jan. Andrei and Gabriela, like Jan, therefore started their project with “cover crops” like sunflowers, mesquite trees and fruit-bearing trees like guayabas, bananas, and figs. (Jan also includes corn, sorghum, oats, mustard, mung beans and more). Cover crops, which are dispersed among cash crops, “contribute to soil fertility by improving soil structure with their root systems, recycling nutrients, and accumulating organic matter” says Jan. Just a few months after their cover crops were in place Andrei and Gabriela introduced other crops including lettuce, cucumbers, pumpkins and many others. A large variety of plant species helps defend against pests and diseases while improving the soil structure, which in turn improves the soil’s ability to retain water.
“The magic appears at the end when you have a pumpkin with no chemicals,” says Gabriela. “It appears when your cucumbers this year are so much better than the year before. But you have to have a vision and you have to be patient. You have to know that your goal is to be producing healthy, chemical-free food for your family and community and that it may take 2-3 years to get there. What we’re doing with Jan and the ASA is revolutionary for Baja.”
Revolutionary? Definitely. But is it profitable? “Yes, on many levels” states Jan. “The economics of regenerative farming are clear and compelling. You have greater output based on fewer inputs. Regenerative agriculture is roughly 2 to 4 times more productive than traditional agriculture, meaning that much more food can be grown per acre, and at a lower cost.” Forbes magazine agrees. In a January 2020 article, Forbes cited the results of a Ecdysis Foundation study on how regenerative systems affect yields, pests and profitability. “…farms with regenerative practices were 78% more profitable than conventional plots. This increase in profitability was the result of two main factors: input costs and end markets [as] regenerative farmers received higher premiums for their crops….But the benefits go beyond fertilizer costs. Increasing soil organic matter also increased the diversity of insects found in the soil. Insect diversity has been shown to decrease harmful pest abundance… leading to stronger crops.” Kelsey of ASA also points out that foregoing agrochemicals takes out the huge fossil fuel expenditures associated with mining, manufacturing and transporting the chemicals.
Kelsey outlines some of the challenges ahead, “It’s not just about the farmers and growing the food, it’s about where the food is going, how it gets there and how it’s prepared once it gets there. We are working hard to understand the local food system, who moves the food around, what consumer requirements are and what is the capacity of the local farmers to meet local demand.”
One of ASA’s goals is to generate and facilitate shorter and more equitable supply chains to connect local food to local buyers. ASA is exploring different models for the region, including more direct sales between farmers and buyers interested in local and regeneratively produced food, as well as models that strengthen the logistics of regional sales and distribution.
Ross Vail and his sons Logan and Diego are the owners and operators of Sueño Tropical, the first and largest organic producer in Baja Sur. Their deep experience and knowledge base is another strong link in the ASA farmer support network. “We’ve been working on a food hub concept with ASA over the last two years” notes Logan. “Here at Sueño Tropical we have the set up to pack, process, store and distribute under OSHA standards the products of local farmers using regenerative techniques.” Ross adds, “Our goal is to have enough local, regeneratively-farmed products to meet the demand of all the hotels, restaurants and grocery stores of Baja Sur so that we are truly a local farm to table economy. This will take quite an effort to achieve, but it’s a challenge we embrace.”
Felipe Fisher is totally onboard with the goals of the ASA. “While we built our business on exports, we would rather be producing and selling locally, and providing healthier produce for the people of Baja Sur. There are already several local high-end stores and restaurants interested in our products.”
“I am so proud and happy about what we achieved in Pescadero” adds Jan. “Of course, there is still so much to do, but I’m super excited about this next phase. I’m building out bigger farms and expanding my regenerative farming operation to feed more of the local community.”
The change in outlook and attitude is already taking root with the next generation. Andrei and Gabriela’s daughters, now 3 and 6 years old, both fervently want to be agronomists when they grow up. Andrei and Gabriela will just be happy if their children can live in a Baja Sur community where locally grown, chemical-free produce is the norm, not the exception.
If you would like more information on how to get involved with the ASA as a farmer, buyer, or other interested party, please email the organization at or contact them via WhatsApp a +52-624-125-3283. Be a part of the change!
Todos Santos Eco Adventures and the Festivals of Todos Santos
No less an authority on the human condition than the Dalai Lama has proclaimed, “I believe that the very purpose of life is to be happy.” Helping to ensure that everyone in our community can fulfill that purpose, our three local masterminds of happiness – Rouss Ramirez, Sylvia Perel and Perla Garnica – are working to unleash a veritable avalanche of joy upon our pueblomagico. Check out this stellar calendar of bliss-inducing festivals that will start our season:
1. Day of the Dead Festival. Oct 30-Nov 2. 6th Anniversary. Rouss Ramirez 2. Todos Santos Film Festival. Nov 3-8. 18th Anniversary. Sylvia Perel 3. GastroVino Food & Wine Festival. Nov 11-13. 10th Anniversary. Perla Garnica
Todos Santos Eco Adventures, in conjunction with Alianza Cero Basura, is extremely proud to be partnering with these festivals, which bring their unique creative forces to bear in bringing about not just an isolated event, but fundamental, long-term community happiness. The festivals have long been committed to funding programs in education and healthcare to assist those in our community for whom such opportunities are not readily available. Now they are working to improve the way our community thinks about and deals with trash.
The Dalai Lama finished his thought on happiness by adding, “In my own limited experience I have found that the more we care for the happiness of others, the greater is our own sense of well-being.” So come out and enjoy these festivals, support your community, and know that your happiness will be spread throughout, helping to create a better future for us all.
Rouss Ramirez and the Day of the Dead Festival.
Rouss and her store Besame Mucho Bazaar have been strong financial supporters of Alianza Cero Basura since the beginning, and this year Rouss is taking her commitment to zero waste principles one step further: all contestants in the main Catrin/Catrina contest of her Day of the Dead Festival must use repurposed materials to create their costumes! So take a fresh look at those yogurt containers, soup cans, wine bottles, potato chip bags and chewing gum wrappers and let your imagination run wild! All costume components will head to the recycling center afterwards. Rouss started the Day of the Dead Festival in 2017 with the founding of her nonprofit Amamos Nuestro Pueblo, AC (We Love Our Town AC). through which she supports children, the elderly and vulnerable people with serious illnesses in our community. Rouss has invested over 3 million pesos in her program.
Sylvia Perel and the Todos Santos Film Festival.
Since starting the Todos Santos Film Festival in 2004 Sylvia has become known for escorting famous movie stars and directors through Todos Santos. But her real passion has always been engaging local children in film making through her nonprofit, the AC Escuela de Cine Leonardo Perel (Leonardo Perel Film School), and teaching the power of film to address environmental issues. In 2019 she made Desplastificate the topic of her Cineminuto film competition, and students from across Baja California Sur submitted movies illustrating the importance of eliminating single-use plastics in our state. Next, she almost single-handedly produced Alice in the Land of the Whales, an environmental love letter to Baja California Sur, with local children both behind and in front of the camera. Other environmentally-themed films created by Sylvia’s local students include Open Sky, The Little Prince in Todos Santos and Trapiches de Todos Santos. This year the topic of her Cineminuto film competition is “Our Ocean, Our Treasure”, and again students from across the state are being invited to submit films on the importance of caring for the health of our oceans. The grand prize is a Go Pro 10. The Hollywood Foreign Press gave Sylvia a special award in 2018 for her festival’s focus on community and education.
Perla Garnica and the GastroVino Baja Food and Wine Festival.
Perla created the GastroVino Festival in 2012 to celebrate Mexican wines and great local restaurants, and it has been a joyous affair every year since. To spread that happiness, the festival has always acted as a fundraiser for local nonprofits. Since 2012 it has donated USD $64,000 to key programs for the community including the Palapa Society and the Padrino Children’s Foundation. In 2019 Perla made the festival a single-use plastic free event, and this year Alianza Cero Basura, in conjunction with Water Ways Baja, will be providing water stations at the festival to ensure that no one feels compelled to bring in single-use plastic water bottles. Perla and the organizations she works with – Ricardo Amigo Real Estate and Plaza Amigos – have been key financial supporters of Alianza Cero Basura since the beginning, and installed the first public water bottle refill station for our community at Plaza Amigos.
It takes a fair degree of faith in the goodness of your fellow man to hitchhike… with a mule. But that is exactly what Trudi Angell and her daughter Olivia did as part of La Mula Mil, their 1,000 mile mule trip up the Baja Peninsula. One of their mules had taken a respite with friends along the way, and when it came time for him to rejoin the rest of the expedition – now many miles away – Trudi and Olivia just set out along the road with him. Women and mule were picked up by a rancher with a partially empty horse trailer in a matter of minutes, and safely delivered to their camp. Says Trudi, “This was indicative of the type of reception we got from ranch families throughout the entire expedition. They were above and beyond hospitable and helpful. Wonderful meals for us, care for the mules, information on trails – they were generous to a fault with all these things.”
Doña Luz and Don Cata
Fermín Reygadas, a professor of Alternative Tourism at the Autonomous University of Baja California Sur (UABCS) who has worked with Baja California rancheros for over 30 years, is not at all surprised. “The Baja ranchero culture of hospitality is directly connected to the old Bedouin custom that demanded the utmost in hospitality, requiring you to give aid and succor to anyone who asked for it for at least 3 days, even if that someone was your mortal enemy. Of course, you were free to kill him after that, but for those 3 days he was an honored guest in your home.” Bedouins?
Fermín explains. “When Padre Kino first arrived with the Jesuits in Baja California in 1683, pirates were a menace to this new territory of Spain. Padre Kino sold the Spanish king on the idea of Jesuits settling the land and using their own money and means to keep it free of pirates. In return, the Jesuits would have the right to rule without interference from a Spanish-run civil government. The king agreed and the Jesuits set about recruiting soldiers that bore little resemblance to their European counterparts. They didn’t choose people based on their fighting or weaponry skills, but rather people who knew how to raise cattle and plant crops. They didn’t choose typical soldiers looking for new world get-rich-quick schemes, but people seeking a living from the land with a focus on family. The Jesuits chose people whom they considered honorable, trustworthy and capable to protect and settle Baja California Sur.” In short, they chose the people whose descendants make it possible for women to successfully hitchhike around the peninsula with a mule. We’re getting to the Bedouins.
Miguel Martinez. Photo by McKenzie Campbell, Living Roots
Fermín continued, “When the Jesuits arrived in Baja California the indigenous peoples here were hunter-gatherers, skills not suited to building a permanent society. So the Jesuits looked for people who had the ranching and farming skills that could support their missions. These people came from two main sources: 1) people from the agricultural province of Andalusia in Spain, which had been heavily settled by Moors, Arabs and Middle Easterners during the Moorish conquest of Spain in the 8th to 15th centuries, and 2) descendants of the Moors, Arabs and Jews who had been kicked out of Spain during the 15th century Christian reconquest of the country, and had settled in the new world. Not only did these “soldiers” carry the Bedouin tradition of hospitality and honor, they brought Middle Eastern foods to the Baja Peninsula that still flourish to this day including olives, grapes, lentils, date palms and alfalfa.” Teddi Montes, a member of La Mula Mil expedition, took DNA samples from rancheros throughout the trip and her preliminary results show that these middle eastern bloodlines are still found throughout the peninsula, i.e., the Bedouins – along with their hospitality – are alive and well in Baja California!
Ranchero Rule in BCS
The Jesuits ended up being entirely too successful for their own good with their BCS economic model, and they were unceremoniously kicked out of Baja in 1768. The king sent a new administrator who gave the Jesuit mission lands to the “soldiers” who had been working the land under the Jesuits. By this administrative fiat a whole new class of fairly egalitarian land ownership arrived in BCS, and a system of ranches owned and operated by people with excellent skills, a strong work ethic, and a tradition of honor flourished. This was in stark contrast to mainland Mexico, which was heavily settled by Spanish hidalgos, the 2nd, 3rd and 4th sons of wealthy marquis who could not inherit the ancestral lands back home, but who could help themselves to substantial holdings in the new world. “Work ethic” was not a phrase commonly used when speaking of the privileged hidalgos.
By the late 1800s the Baja economy had become centered around mining, with major gold, silver and copper mines flourishing in towns like Santa Rosalia
Chema. Photo by McKenzie Campbell, Living Roots
and El Triunfo. As mining prospered, so did the ranches that supplied them with food, leather goods, horses, mules, and coffee. Mainland Mexico, focused on its own affairs – including wars with the US and France – paid very little attention to Baja for the next 100 years. The result was that the BCS character cultivated by the Jesuits and strengthened by land ownership was left intact, and continued to develop almost completely independently of the rest of Mexico. While mainland Mexico society became highly stratified, Baja California remained a much more egalitarian, independent-minded place, with ranchero families a key and integral part of the peninsula’s economy.
Then mining collapsed in the 1950s, and the ranchero economy went into a tailspin. But the deathblow really came in 1975 when the Mexican government opened its previously closed economy to the outside world. Two territories were declared free ports open to foreign trade: Quintana Roo and BCS. Almost overnight the market for ranch meats, cheeses and leather goods dried up; imported goods could be bought more cheaply and easily in the cities. Ranchero culture was in peril, and made all the more precarious by a school system that requires ranch children to leave home for 9 years and live in boarding houses in towns like Todos Santos, where they steadily lose touch with their culture. As Fermín says, “They watch a lot of TV in the boarding houses, and if their culture doesn’t appear on TV, then they assume it’s not important.” Fermín, Trudi, Olivia and others are trying very hard to change that perception.
In 2008 a documentary titled Corazon Vaquero – Heart of the Cowboy – won the Paso Robles Film Festival California Roots award. Created by Garry and Cody McClintock and Eve Ewing with Trudi, Fermín and others to showcase the beauty of BCS ranchero culture, the film is centered largely around a family at Rancho San Gregorio in the Sierra de la Giganta above Loreto. In the spring of 2008 a young NOLS instructor named McKenzie Campbell found herself at that same ranch. “I learned how to do leatherwork, make cheese, all kinds of things. I was completely enamored. I then did a week-long scouting trip through the Sierra de la Giganta walking ranch to ranch, and I was completely blown away by the hospitality of the people and their values. They are focused on family, their land and working hard for themselves. They don’t need a lot to be happy. They inspired me to go back to school to get the tools to aid them in the transition to the modern world, to participate in the larger market around them.”
Carlos Ignacio (Nacho) Chiapa with La Mula Mil in Todos Santos
Two years and one MBA later, McKenzie returned to BCS and founded Living Roots, a non-profit with the mission of “Helping an endangered culture adapt and thrive in the modern world.” Focusing on San Javier, the site of one of the Jesuits’ very first missions in BCS, McKenzie set about walking the delicate line between protecting ranchero values and traditions, while connecting ranchero families directly to the marketplace. “They grasped immediately that they had a brand-able concept, but they didn’t see that some of their every day items like ropes and jackets had market value, and we were able to help them see and capture some of that value.” In 2013 Living Roots helped the rancheros establish a cultural center in San Javier that connects them directly with their public. Not only does this place serve as a market for ranch products, but it’s now the base station for many young rancheros who are being trained as guides in order to lead interpretive hikes around the area. In 2014 Living Roots and its ranchero partners also started a farmer’s and artisan’s market in Loreto that sells organic produce, fish and handicrafts. Says McKenzie, “The US and Canadian communities who live in Loreto are hungry for local produce so it’s been quite successful. It is wonderful to see it all progressing so well.”
McKenzie’s next goal for Living Roots is to start a school for young rancheros aged 15-25 where they can learn the old technologies and merge them with the new. Courses are already underway in some schools, with living legends like Dario Higuera, featured prominently in Corazon Vaquero, teaching traditional leatherwork to kids in the local schools. The most popular items to make are wallets and cell phone covers.
Into the Future
35 year-old Rogelio Rosas knows the value of learning traditional skills from his ranching elders. As a child he lived with his grandparents on the family ranch in San Dionisio in the Sierra de la Laguna mountains. Every day he would work alongside his grandfather, learning how to identify and use the 80 edible wild
Don Claudio teaching leatherwork. Photo by Eduardo Boné
plants that grow in BCS, including those with medicinal properties. By the time he was 10 he was helping his grandfather deliver babies and heal the sick throughout the area. When his grandfather died at the age of 116 (leaving 35 children fathered with 5 wives) Rogelio felt compelled to enroll at a seminary in Tijuana. But he didn’t find the answers he expected there, so he joined up with some missionaries and spent the next 6 years traveling throughout Baja, using the healing arts learned from his grandfather to help children around the peninsula.
Rogelio found this work rewarding, but he still wasn’t finding the answers he was seeking. So at the age of 28 he moved to La Paz to study philosophy at UABCS, the first member of his family to attend college. While there, he met McKenzie and Fermín who were in the alternative tourism arena, so he added tourism to his list of degrees. By this time Rogelio’s parents, the now-legendary Don Catarino and Doña Luz, had been living at the family ranch for many years, making a very nice living with their organic produce, leather work and other traditional skills. When Doña Luz suffered a snake bite that paralyzed half her body, Rogelio returned to the ranch where he had grown up to help her. By the time he graduated with his double degree from UABCS, he could have joined the majority of his ranching peers and gone off to seek employment in a shinier part of the economy. But he found the pull of the ranch impossible to resist, and is now working with his parents to develop their ranch as a tourist destination where visitors can learn about traditional crafts like leatherworking and cheese-making, hike to see waterfalls and rock art, learn about traditional medicinal herbs, make tortillas from scratch, and enjoy the
Don Claudio and Rogelio
history and culture of the area. This is the future that he sees that will sustain not only his family’s ranch, but those of other families throughout the region.
But like Fermín, Trudi and McKenzie, Rogelio’s real passion is to preserve the heart and soul of ranchero culture. To that end he has created a document that sets forth the principals and values of ranchero life. Working with seven other sons of ranchers who, like him, left home for a while but then returned, he is in the process of creating an association that will keep the rancheros of the Sierra de la Laguna mountains united and focused, adapting to a changing world economy as necessary to thrive, but doing so while maintaining the values and ethics of their forebears, handpicked by the Jesuits. The goal is to remain true to their Bedouin roots. You can count on their hospitality.
Chito. In Baja California Sur, if you’re talking about Chito, it’s the same as if you were sitting in the offices of Rolling Stone talking about Sting or Bono. Surnames are simply superfluous. Chito is the owner of Rancho Santo Domingo, 2,500 hectares of spectacular land in the Sierra La Laguna mountains that has been in his family since the 1700s. Like most rancheros in Baja Sur, Chito (christened Alfredo Orozco Castro) has all the skills he needs to thrive in a remote area: he knows how to build houses, run a business, train horses, lasso cows, deal with snake bites, make cheese, handle poachers, distill plant-based medicines, fight forest fires, roast pigs and track missing hikers. And that’s just for starters. Ranching has been his way of life, all his life, and when he looks to the future he sees, well, something different.
“Around 35 years ago things started changing,” says Chito. “We used to have rains every January and February, sometimes three times a week, but now we really only have rain during the summer hurricane season. Water, of course, is life, and with this much longer dry season we can’t have as many cows, we can’t make as much cheese, we don’t grow as many vegetables – the impact on the ranching way of life is huge.” Right now selling cows is Chito’s main source of income but, at the age of 60, he’s ready to embrace a post-cow future. “I really see the future of Rancho Santo Domingo in ecotourism.”
In 2019 Chito started working with Todos Santos Eco Adventures (TOSEA) on a luxury tent camp in the avocado, grapefruit and mango orchard that his grandfather planted for his grandmother at the ranch. (Disclosure: the author is a co-owner of TOSEA). With his own hands he built a traditional ranch kitchen with a beautiful brick, wood-burning stove that is the heart of the camp, and this is complemented by walk-in tents throughout the orchard that feature locally made furniture, real beds, rugs, lamps, rocking chairs and other details that make staying on Chito’s ranch not only incredibly fun, but super comfortable. Chito often guides guests on hikes and mule rides throughout the mountains, and loves chatting with folks around the campfire at happy hour afterwards. His incredibly accomplished 7 year old grandson Alfredito often accompanies him, always making sure that there is enough wood for the stove and always ready to share a laugh with camp guests. Together they demonstrate a truth that has been known in the area for centuries: the ranchers of Baja California Sur are some of the most gracious and welcoming hosts on the planet.
They are also accomplished artists. Using the tools handed down from his father, Chito is a master leatherworker and his beautiful saddles, bridles and other leather items are highly sought after. He is also a natural teacher, and a leather working workshop with Chito is the highlight of many guests’ stay at Camp Cecil de la Sierra, the luxury tent camp on his property.
Chito inspires his fellow artists as well. Renowned ceramic mosaic artist Donna Billick, the founder of Todos Artes in Todos Santos, was so impressed by the time she spent with Chito that she created the BioSphere, a magnificent ceramic homage to Chito, his ranch, his cowboy roots and his ecotourism future. And she’s not stopping there. Todos Artes artists Isabel “Issy” Von Zastrow and Will Worden will be working with Donna to lead plein aire watercolor workshops at the camp, where visitors can seek inspiration and subject matter from the ranch and the fantastic natural beauty of the area. Alfredito took one of Issy’s first watercolor classes at the camp. He was so impressed that he came back the next day with his cousin Damian and demanded another one. Alfredito’s stated goal in life is to follow in Chito’s footsteps. With his natural gifts for people, ranching and art, we can all look forward to Rancho Santo Domingo’s continued success as a joyful place where visitors can seek respite and inspiration. In the generations to come, ranching ecotourism may well come to be encapsulated in just one name. Alfredito.
One of the Jesuits’ prime motivations in establishing themselves in Baja California in 1697 was to pursue their dream of a theocracy, a society completely devoted to God, with all productive activity in the service of the missions as they worked to convert the native peoples. While there was some grumbling about the Jesuit lock on the economy, for the first 50 years of Jesuit rule no one came along with the entrepreneurial drive, financial backing, or political support to challenge it. But then the heavens opened and the Jesuit sands shifted. As recorded by missionary Miguel del Barco:
Because of an unusual storm…the sea cast up a great multitude of pearl oysters, mounding them on certain beaches from the 28th parallel on to the north. This area, to that time, had not been worked by pearl hunters. The Indians of that coast, recent Christians, knowing that soldiers desired and bought pearls, began to bring them in abundance to the men of the escort at Misión de San Ignacio, then the heathen frontier.
And so it happened that an act of God brought riches to the Jesuits’ earthly defenders and thereby created the first direct threat to their Baja California theocracy. The soldier who wrangled the majority of the profits from the great pearl bonanza was Manuel de Ocio, the Spanish son-in-law of the captain, who capitalized on his connections to broker the pearls and make the beginning of his fortune. In short order he resigned as a soldier, invested in pearling equipment and bought goods to trade with the Indians who were still collecting the pearls. Baja California’s first entrepreneur was launched, and he soon found he was not the only one eager to break the Jesuit monopoly. In 1743 the pearl-rich de Ocio went to Guadalajara where he found businessmen keen to push for a civil colony in Jesuit territory, and by 1748 he had laid claim to Santa Ana, site of an abandoned Jesuit chapel where a Spanish soldier had spotted silver ore in 1722. de Ocio created his home and cattle ranch there, and began mining silver near present day San Antonio. Real Santa Ana was the first secular settlement in Baja California, and San Antonio today is considered the oldest continuously settled town in the peninsula. The Jesuits were expelled from Baja California in 1767, but a thriving secular economy launched by de Ocio and built around mining continued for another 150 years.
Stories like de Ocio’s are the highlight and backbone of the Museo Ruta de Plata, the Silver Route Museum, which opened in the Baja Sur town of El Triunfo November 17, 2018. The brainchild of Christy Walton, Richard Kiy, John Reynolds, and Juan Jose Cabuto, the museum reflects the remarkable research the team conducted to resurrect and celebrate the mining heritage and societal changes wrought by de Ocio and others who came to the area to pursue their dreams. Troves of documents were recovered in the public archives of La Paz, descendants of key players in the town’s mining industry were tracked down and interviewed, and oral histories were gathered from families in the area who are direct descendants of the Mexican, French, German, Polish, Chinese, American, and English miners, entrepreneurs, teachers, tradesmen, artists, shop owners and others who created what was once the largest town in the Baja peninsula with one of its most diverse and fascinating communities.
Museo de Ruta Plata is part of a much larger project by Christy Walton, heir to a portion of the Walmart fortune, to create in the greater La Paz region of Baja Sur “a thriving economy and engaged social system that respects and nurtures our unique environment.” Her Baja-based Alumbra companies include: Rancho Cacachilas, a land management organization that engages in livestock management, gardening, honey and cheese production and ecotourism activities; Earth Ocean Farms, an offshore marine fish farming company; Sol Azul which engages in year-round oyster production, and Tenaja Holdings, a real estate development company that manages the silver museum. The integration of all these projects is readily found in the silver museum complex which includes Restaurant-Bar El Minero, a wonderful culinary destination built on the ruins of an old cantina, where on any given day you can enjoy traditionally-made cheese from Rancho Cacachilas, organic oysters from Sol Azul, and farm-bred totoaba (critically endangered in the wild) from Earth Ocean Farms. The museum itself was built on the site of some abandoned buildings that they believe once housed a tannery, all right next to the ruins of the silver mining and milling operations. In fact, it was when Walton saw some children playing in these ruins that she was inspired to create the museum as a way to help revitalize El Triunfo by promoting its cultural heritage, one that was perhaps already lost to its younger generations.
El Triunfo in its heyday. Photo courtesy of Museo Ruta de Plata
de Ocio started a major mining boom in the area and from 1862 to 1926 the network of gold and silver mining operations completely transformed the area, making El Triunfo and San Antonio the wealthiest towns in Baja California in the process. El Triunfo had been a sleepy little village of 175 souls in 1857, but by 1890 had grown to a vibrant hub of over 4,000 as people flocked to the area to make their fortunes. Money flowed and the residents invested in the good life; a huge number of pianos were imported from Europe, and classical music concerts and artistic performances were a regular feature of town life. Gourmands imported apples from San Francisco and the cantinas imported American beer from St. Louis and Milwaukee. It was even rumored that Gustav Eiffel, he of the Paris tower, designed the still-standing La Ramona smokestack in 1890 for the Progreso Mining Company. While the museum states there is no evidence that Eiffel designed the tower, for Eiffel fans it should be noted that there is no evidence that he didn’t either.
1890 was an important year for El Triunfo on another front as well. The United States enacted a federal law called the Sherman Silver Purchase Act, which effectively made the US government the second-largest buyer of silver in the world, second only to the British Crown in India. Under the terms of the act the government was required to purchase an additional 4.5 million ounces of silver bullion every month, in addition to the US$2 to $4 million required previously. Silver mining around El Triunfo surged. But the Sherman Silver Purchase Act, initially conceived of as a way to boost the economy and create sufficient inflation to allow farmers and miners to pay off debts that had become untenable due to deflation, was unsustainable. It contributed to a major economic depression in the US, and in 1893 was repealed. The US moved to the gold standard and the price of silver plummeted.
It was the beginning of the end for the mining towns of BCS. The mines struggled and the Mexican Revolution of 1910-1917 exacerbated their challenges. Ultimately, the silver boom ended as it began, with a monumental storm. This time however, instead of riches being tossed upon the shore, the hurricane of 1918 washed them away, destroying much of the town and rushing arsenic from shattered mines downstream, devastating local livestock along the way. 25 human deaths were recorded, and all ships in La Paz were reportedly damaged, sunk or run aground. The last mine in El Triunfo closed in 1926, and the town shrank back down to the sleepy little town of a few hundred folks that it is today.
Today Mexico is the largest producer of silver in the world, producing 5,600 metric tons in 2017. But no one in El Triunfo seems to be clamoring for a return to the old mining days. Turns out the quality of the silver in the area wasn’t that great anyway. A 1906 US Consular report on display in the museum notes that the ore of the area “is not high grade and is very rebellious.” But the high price of gold in the global market today has created persistent efforts from companies outside of BCS to establish open pit gold mining in the area once again. For its part, Museo Ruta de Plata makes it clear that although mining for minerals drove the settlement of the area, mining for knowledge is the long-term economic path forward for the region. Exhibits in the silver museum laud the extraordinary biodiversity and natural beauty of the area, alongside the scientific research and distinct ecotourism opportunities they represent. As with places like the Galapagos that have a similarly unique and biologically diverse environment, jobs based in sustainable tourism, conservation and research seem to be the hope for the resurgence of El Triunfo and the surrounding towns of BCS. Even the Jesuits would have been happy about that economic plan.
Sources for this article include: Harry W. Crosby, Antigua California: Mission and Colony on the Peninsular Frontier, 1697-1768; Juan Jose Cabuto of Museo Ruta de Plata; and the displays and websites of Museo Ruta de Plata. www.museorutadeplata.com.